In discussing the types of information we collect about our subscribers, users of our online applications and services, and visitors to our Web sites, it is important to distinguish between two categories of information. We use the phrase "Customer Information" as a broad general term that refers to any information relating to you or your DIRECTV service, including Account Information, Service Information, Anonymous Viewing Information, Diagnostic Information, Commerce Information, and Web Site Information. These terms are defined in more detail in Section A below. We use the term "Personally Identifiable Viewing Information" to refer to information about your personal viewing habits that we collect only with your express consent. This term is defined in more detail in Section B below.
A. The following are specific types of Customer Information that we collect or might collect from subscribers, users of our online applications and services, and visitors to our Web Site:
"Account Information" means information about the account of your service with DIRECTV, including but not limited to your name, address, social security number, electronic mail address, telephone number, programming package selected and programming purchases and downloads made,consumer credit reports, models and serial numbers of your DIRECTV receiver or another device authorized to access DIRECTV programming or services (an “Authorized Device”) and privacy preferences. The Account Information excludes any type of Personally Identifiable Viewing Information or Anonymous Viewing Information as defined below. We receive your Account Information directly from you when you activate or change your service, as well as from third parties such as consumer reporting agencies and consumer data reporting agencies. We can combine the information obtained from third parties with the Account Information collected by us.
"Service Information" means information necessary for us to provide the service to your DIRECTV receiver or for allowing your Authorized Device to have access to the DIRECTV programming or services. Examples of this type of information include the physical configuration of your Authorized Device, the number of the version of the program corresponding to your DIRECTV receiver, and the success status of the last attempted service calls made by your DIRECTV receiver.
"Anonymous Viewing Information (AVI)" means information about the use of your DIRECTV receiver, DIRECTV online application or Authorized Device that is not related or bound to your Account Information. For instance, your DIRECTV receiver periodically sends us Anonymous Viewing Information about the equipment which is not associated with you or with any subscriber, thus we protect your personal identity and privacy. This information allows us to know, for instance, that a subscriber in a particular city watched a program or event, but it does not allow us to associate such preferences specifically with you. Also, if you use a DIRECTV online application in an Authorized Device with enabled features based on the location, we collect and use precise data about the location delivered by the Authorized Device in order to personalize specific programming options and services available through the online application. These data about the location do not identify you personally, but they deliver the geographical location of your Authorized Device on a real time basis. You may request at any time that we cease collecting Anonymous Viewing Information from your DIRECTV receiver as described in Section IV below. Note that DIRECTV does not control the physical equipment and the programs of the different Authorized Devices that you may use to access DIRECTV programming or services, then, it might occur that ceasing the collection of Anonymous Viewing Information in all Authorized Devices is not technically possible.
"Diagnostic Information" means detailed information about the operation of a DIRECTV receiver, a DIRECTV online application, or an Authorized Device. We collect Diagnostic Information logs from a few randomly sampled DIRECTV receivers for quality control and troubleshooting purposes. These logs identify your DIRECTV receiver and are, therefore,associated with the account of your service with DIRECTV.
"Commerce Information" means Personally IdentifiableInformation that enables a DIRECTV commercial partner to fulfill your request for participating in a promotion or transaction of for any other commercial purpose related to the services that DIRECTV provides. From time to time, we may present on-screen offers or activate the purchase of goods and services from us or third parties. Only if you take advantage of such offer or engage in a transaction, will we collect and send on your behalf information such as your name and address or your interest in a specific offer or transaction to the sponsor of the promotion or transaction. In addition to fulfilling your request, such commercial partner may also use your Commerce information to send you otherinformation in which you might be interested, consistently with its own privacy policies.
Electronic Newsletters If you subscribe to DIRECTV’s electronic newsletters, we will keep your e-mail address on file.
Aggregate information about Web site visitors. We create aggregate reports about visitors to our Web Sites in order to measure the performance of our sites. These reports do not contain Customer Information.
Aggregate information about online applications and services. We create aggregate reports about users of our online applications and services with the purpose of measuring performance and controlling quality and for troubleshooting purposes. These reports provide for Diagnostic Information. When you enter your DIRECTV account during the use of one of our online applications, the Diagnostic Information is associated with the account of your service with DIRECTV and, therefore, certain reports may also contain other Customer information.
B. "Personally Identifiable Viewing Information" means information about the use of your DIRECTV receiver or online applications or services specific to DIRECTVif that information is linked to or associated with your Account Information. We do not collect Personally Identifiable Viewing Information unless you give us your express consent to do so. You may choose to consent to DIRECTV's collection of your Personally Identifiable Viewing Information by changing your privacy preferences as provided in Section IV below.